Media Distributors Joins New Enhanced DVD-R Consortium

New 4-Party Consortium Promotes Enhanced DVD-R Discs As Superior Alternative to Standard DVD Media

February 02, 2010 -- DMN Newswire--2010-2-2--

TrusCont Ltd. a leader in copy protection and Digital Rights Management solutions announced today the foundation of a new 4-party consortium for promoting the TrusCont Enhanced DVD-R media in the US and Canada.

TrusCont Enhanced DVD-R discs are a superior alternative to standard DVD media. It offers enhanced optional functionalities that are not available with standard media. Users can use the Enhanced media for any general purpose, with standard DVD recorders and standard recording software. In addition, users can utilize enhanced functionalities such as software copy protection, content protection, password protection, printing protection, copy & paste protection, and time limits through the use of TrusCont DVD-R Protection Toolkit. The free software is available for standard use and also professional use with commercial duplication systems.

Until recently the Enhanced DVD-R was sold in the US as professional media available mainly to professional duplication houses and publishers. In order to make the Enhanced media widely available TrusCont has teamed up with Falcon Technologies International (FTI) � a leading DVD and Blu-ray media manufacturer located in Dubai, Media Distributors � the largest independent distributor of professional recording media products in the US, and CoakleyTech LLC � a leader in document management and digital media solutions. The combination of superior DRM technology, outstanding media quality and a network of media resellers and retailers that the members bring in grant the new consortium the strength to turn the Enhanced DVD-R media into a high quality general use product that is available also to small authors, publishers and software developers, as well as private consumers.

Another major advantage to the consumers is the new business model enabled by the new consortium, allowing consumers in the US and Canada to purchase Enhanced DVD-R for general use instead of standard media for almost the same price. The Consumer can then purchase a license for utilizing the enhanced functionality as needed and only for the specific discs on which they choose to utilize it. This also saves large duplication houses and publishers the need to manage separate inventory of media for general use, and media for secure publishing purposes.

"We are very pleased with the cooperation with Falcon Technology International, Media Distributors and CoakleyTech," says Eyal Cohen, Chief Executive of TrusCont. Cohen continues, "The new 4-party consortium gives us the power to position the Enhanced DVD-R as a real affordable alternative to standard media that allows consumers to get so much more out of their 4.7 GB�.

�CCI/CoakleyTech is extremely excited with the addition of Falcon Technology International and Media Distributors to the partnership.� states George Gama, Digital Media Specialist. �We are now positioned with the best optical media manufacturer in the world and the largest media distributor in the United States driving TrusCont Anti-Copy Technology to the public sector.�

Contact information of all members of the consortium can be found on a new website that is being launched these days � http://www.edvd-r.com � that also includes information on the many advantages of the Enhanced media and how to get started.

About TrusCont Ltd

Started in 2006, TrusCont develops and markets copy protection and digital rights management solutions worldwide. TrusCont cooperate with leading hardware and media manufactures for delivering cutting edge security and publishing solutions for digital content.

About CCI/CoakleyTech

Started in 1999, CCI/CoakleyTech is a fast growing, mid-sized privately held document management services company headquartered in Hartland, WI. CCI/CoakleyTech is the recipient of the Wisconsin E-Innovate business award for utilizing new technologies. CCI/CoakleyTech operates in four states and provides E-Business Services, Print Services, Digital Media Services and Mailing and Distribution Services.

About Media Distributors

The nation�s largest independent distributor of professional recording media products to the production, broadcast and entertainment industries since 1998. The company offers a vast array of products, including professional videotape, motion picture film, data media, storage, video editing systems, rentals, software, disc duplication/publishing systems and media accessories.

About Falcon Technologies International

A leading manufacturer and supplier of optical data storage discs for professional and archival applications, Falcon Technologies International (FTI) offers solutions to OEM brands, private labels, distributors and retailers. FTI is an industrial group with headquarters and a manufacturing plant in Ras Al Khaimah,

United Arab Emirates

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